Director of Database Marketing

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Monarch Blackhawk, United States of America

At Monarch Casino Resort Spa, we are more than just a premier destination for luxury gaming and hospitality in Black Hawk, Colorado; we are creators of unforgettable moments. Our commitment to excellence shines through our exceptional gaming, exquisite dining, and indulgent spa services, all set in an inviting and sophisticated atmosphere. As a family-owned business, we prioritize nurturing lasting relationships with our guests and the community, ensuring that every interaction is warm, memorable, and tailored to foster a true sense of belonging.

Job Title: Director of Database Marketing

Salary: $150,000 +

Status: Full Time

Shift: Varies

Monarch Casino Resort Spa is looking for a strategic, data focused marketing leader to serve as Director of Database Marketing. In this position, you'll develop and implement marketing strategies using player data to boost revenue and improve guest engagement, while also overseeing database segmentation and analytics initiatives.

Responsibilities:

  • Design and execute marketing initiatives that leverage player data to drive revenue, boost guest engagement, and maximize the impact of direct marketing campaigns
  • Responsible for database integrity (security, data cleansing, NCOA, etc.).
  • Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information.
  • Provide pre and post campaign analysis.
  • Lead database segmentation, campaign execution, reporting, and analytics, ensuring that every strategy is both insight-driven and guest-focused.
  • Partner closely with executive leadership and cross-functional teams to strengthen guest loyalty and support overall marketing objectives.
  • Contribute to long-term casino growth.
  • Other duties as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Data Analytics, Business Administration, or related field required.
  • 6–7 years of progressive experience in database marketing or analytics, including 3–5 years in leadership.
  • Experience with database analytics in the casino industry, combined with proven expertise in data-driven marketing strategies such as customer segmentation, campaign targeting, and performance measurement.
  • Proficient in CRM platforms, marketing automation tools, and reporting systems.
  • Experienced with Slot Player Tracking, Casino Management, and marketing systems.
  • Highly skilled in developing and maintaining SQL-compliant databases such as Microsoft SQL Server and other relational database systems, including multi-dimensional databases and data mining models.
  • Well-versed in the Microsoft Office suite, including SQL Server, Access, and Excel.   
  • Experience with loyalty programs, direct mail, email, and digital campaigns, managing large-scale databases, and ensuring data integrity to drive ROI.
  • Exceptional communication, analytical, and project management skills, with the ability to lead initiatives, prioritize tasks, and meet deadlines.
  • Strong relationship-building skills with guests, team members, vendors, and partners.
  • Flexible schedule including evenings, weekends, and holidays.
  • Must be able to obtain and maintain a Colorado Gaming Support License.
  • Working knowledge of programming/scripting languages. (Python, JavaScript) and campaign tracking systems.

Benefits: 

Full Time Team Members (30+ hours) will enjoy the following benefits and perks:

  • 2 Weeks PTO within your first year of employment
  • 6 Observed Holidays and Holiday Pay
  • Health Benefit Insurance Package after 90 days includes: medical, dental, vision, life insurance, short term disability, 401k with company match
  • Relocation Reimbursement

Part Time and Full Time Team Members (TMs) will enjoy the following benefits and perks:

  • 1 Free Hot Meal per shift and Unlimited Drinks
  • Up to 48 hours of Sick Pay for Team Members Under 30 hrs per Week
  • 80% Subsidized Bus Transportation Options – most GRAVE positions 100% Subsidized
  • Free Covered Parking
  • Education/Tuition/Certification Reimbursement (up to $6,000 per calendar year)
  • Wardrobe/Uniforms and Dry Cleaning Provided Free of Charge for most positions
  • Team Member Anniversary Recognition (earn resort credit, vacation trips and more!)
  • Team Member Hotel, Retail, and Spa Discounts

Save your gas and mileage on your car! Check out these convenient casino bus routes at www.casinoshuttle.com. As a Team Member of Monarch, we subsidize your bus transportation up to 80%!

An Equal Opportunity Employer: Monarch Casino Black Hawk does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, genetic information or any other status protected by law or regulation. It is Monarch’s intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

An estimated salary for this position would be:

We believe that our people are at the heart of our success. By investing in our team through growth opportunities and robust training programs, we cultivate an environment of loyalty and pride. Our focus on building a talent ecosystem in collaboration with local institutions enables us to ensure that every experience at Monarch reflects the luxury and dedication we stand for. Join us in creating extraordinary experiences that inspire and elevate the spirit of hospitality.

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